From the pressures of Black Friday, and with the desire to make new business cards, as I can’t find or remember where the last ones are, and the fact that I had ended up not really liking them when comparing them to the rest of my classes, they did match my portfolio book, however by themselves, the pattern was a bit busy and over overpowering in a sense, I decided to take this opportunity to design new business cards, and potentially get a good deal for them.
Recently, I had seen an artist I follow on Instagram, by the name of @Imzeferino post an image of her new business cards, and I had really enjoyed the layout of them. As shown in the images below, she had created a character, which may be a representation of herself, on the front of her card and had put all of her information on the back. I like the idea of this, as her business card is so beautiful that it is almost a print in itself, so when people receive her work, they would also receive the business card, which in my mind, would be like getting two prints for the price of one, even if the second is smaller.
Isadora Zeferino – Business Card Front
Isadora Zeferino – Business Card Back

So taking inspiration from this layout, I tried choosing one of my own designs, that could be the best representation of my work. I had initially planned to use one of my queens, click here to see which, but I could not seem to fit her correctly into the template I was using, and I had started to lose faith in her, whether she was, in fact, the best representation of myself and my work. So back to the drawing board, I decided that I would use a different design, one which I am quite proud of, which I have not seemed to get sick of as of yet. I am talking about the piece to the right, which I had initially designed to go on the window inside of my classroom, using a vinyl, but as that was a representation of my work during the exhibition and will be until it is taken down, and as I have not fallen out of love with it yet, after seeing it in class for the past however many weeks I have been back at college for, I decided it will be a good motif to use for my business card.
When first designing this, using the templates on Vistaprint, (review possibly coming when the business cards arrive?) due to pressures of the Black Friday sales, as I had started this process on Wednesday night, I did partially rush the process, basically only using sources available to hand, as opposed to putting some actual time and effort into the design, which I do regret now looking back, but I have gone back into the design and refined it further, putting the actual time and effort into it, as I should have done in the beginning, so, as the woman did not need much work, other than positioning her on the layout, I tried taking shortcuts with the back of the card, using the fonts available from the website for the titles, and for the social links I had tried to take the ones I had hand-drawn for my inktober zine, which were pretty rough but at that time, I just thought ‘it’ll do’.
I am so glad that I had decided to get a second opinion the following day, however, as there was a lack of effort within the design, and I believe it would have been visible if I had sent them off, which would not have been a good selling point to potential clients, for them to see that if I can not put the effort into my own branding, why would they want to hire me. So, my second opinion had come from my tutor Laura during a one to one, who had suggested that I have look on google fonts. This suggestion was mostly directed at the font I had used for the social links as the one I had drawn is very common and quite ‘indie/hipster’ these days, (if the term hipster is still even used nowadays?). So once home, I had searched google fonts and found a couple which could work. The sans serif ones were more directed at the titles, as my tutor said that since I create more fantasy inspired pieces, I would be more able to get away with this type of font, but personally sans serif fonts are my favourite, as I feel they are more historical or fantasy inspired than serif fonts? The serif fonts I had selected were more directed at the social links. Taking inspiration from the original (but rough) layout, I still wanted to use a thin and slightly elongated text. Again when talking to Laura, I had found this was another preference of mine, as I do tend to like tall and slim things, like models or illustrations of women with elongated necks, or creepy hands with long thin fingers, (I’m trying my hardest not to make this sound weird).
So I had decided to work with both types of fonts, but from a list of options, I had asked my friend Kellie if she thought the fonts would work together or whether she thought I should keep looking. My friend is currently studying Graphic Design at Lincoln University but has more knowledge, more love and a better eye for typography so her opinion was very valuable to me! From the options I had shown her, she had selected two fonts that she felt would work together, one being a serif and the other being sans serif, and I had very much agreed with her choices beforehand, but I did want her genuine opinion so did not tell her until afterwards.
So getting back to my design, using the two new fonts, I had redesigned the information side of my business cards, and I had also created new social icons by using a watercolour brush in photoshop, taking a swatch from the red on the woman, then I painted it into a selected area that I had made from a specific icon.
From Laura’s advice, once I had recreated my business card, (with more effort this time) she had told me to ask one of my other tutors, Sarah, who teaches graphic design, and will have a better idea about layout, typography and so on, so I had asked her the following day. Although we were both somewhat sidetracked at that time, more focused on creating zines with the risograph, she had explained to me the improvements I could make, one being making more difference between each set of words, my name, job title, then the social links, and she had drawn me a diagram which did help in showing her view, but as I had gotten sidetracked for a while then came back to it, I was more confused than I originally was, wondering whether I had actually gotten the layout correct and so on. At this point of the day, Sarah had already gone home, so it was too late to get her opinion again.
So, I had rallied up a few classmates, Katie and Grant, to try to get their opinion and potentially make any more improvements. From this, I had moved together with the spacing between my forename and surname, I had resized the job title and had repositioned the social media links. Then, with the help and suggestion of Grant, I had added in a line between my name and job title, so that they would be more separate from one another, this did make it look more professional, but also helped in tying the design together, especially as Grant was experimenting with the line, and had turned it into a textured brush stroke instead. This again made my business card look more professional, but also gave a hint to my job with the brush stroke.
For a final nod of approval, I sent the design back to my friend Kellie to get her opinion of the design, and all she had suggested was centring the design so that there was the same amount of white space above as there was below, but other than that, she loved it. So after making this final adjustment, I uploaded the designs to Vistaprint and have now sent them off. From my email, the expected delivery date will be on the 30th, so next Friday, so I will potentially review the company and the quality of my business cards then.
I would like to say a great big thank you to all of the people who had helped me through this process, two of my tutors, Laura and Sarah, who I believe read my blogs because they have to (I’m sorry, but thank you for your input) and I would like to thank my fellow classmates Katie Marshall, otherwise known as NosticArt on both Instagram and WordPress, and Grant Oliphant who goes by his name on both Instagram and WordPress. I don’t believe either will probably read this post or get this far if they do, let’s be honest. And lastly my friend Kel, who again, probably won’t read this blog, but she is the most amazing and valued adviser, and she is amazing at what she does, so if anyone is still reading at this point, you should definitely have a look at her work on Instagram @Kxllixdesign.

Edit/Addition – 18/04/2019
Since creating a website for myself, I felt this would be a key link missing from my business card so I decided to redo the information side. In this second attempt, I had downloaded free vector social media icons from iconfinder.com, a group which was named ‘Social Media (Solid) Icons created by Bagus Kusnadar, click here to download them yourself. By downloading the icons from the same group, this made them more uniform than the previous ones I used, as they are all square, as opposed to a mixture of circles and squares. I still applied the same colours and textures to the icons, however since there are now more links, the layout has changed slightly so below is shown the new information.
List of Illustrations
Figure 1 and 2 – Zeferino, I. (17 Nov. 2018) Instagram. [Online] Available from: https://www.instagram.com/p/BqSkrJllskE/ [Accessed on 23 Nov 2018]
Icons Downloaded – [Online] Available from: https://www.iconfinder.com/iconsets/social-media-solid-2 [Accessed on 18 Apr 2019]
All of the other imagery used is my own.